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As luck would have it

(DVD - 2013 - Spanish)
Average Rating: 2.5 stars out of 5.
As luck would have it
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Roberto once had a promising career in advertising. Now out of work because of the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa. After yet another dead end interview, Roberto's chances for a promising future seem slim, until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his newfound fame into fortune.
Publisher: New York, NY : Sundance Selects ; [United States] : IFC Films, [2013]
ISBN: 0788616722
Characteristics: 1 videodisc (98 min.) : sd., col. ; 4 3/4 in

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Dec 31, 2014
  • Nursebob rated this: 3.5 stars out of 5.

Chronically unemployed and on the verge of losing his home, former adman Roberto is at his wit’s end when a freak accident at the local museum leaves him literally pinned to the floor with the back of his head impaled on an iron rod. But as his plight becomes an international cause célèbre he sees a golden opportunity to cash in on his new found fame. Hiring an advertising company he quickly signs a deal to sell his story to a national tabloid TV show (with a few photo ops for a liquor company to boot). Unfortunately, from a “human interest” standpoint his story will only be worth something if he dies tragically, preferably with cameras rolling. Alex de la Iglesia’s caustic satire on fame whores, corporate pimps, and our sick preoccupation with other people’s misery goes from droll comedy to absurd farce in record time. Unfortunately the film’s crazier elements don’t always gel and the sudden shift into serious drama before the final credits is somewhat jarring. Still, Salma Hayak is wonderful as the stoic wife determined to resist an increasingly aggressive press, and the fact that Roberto’s mishap takes place on the stage of a recently excavated Roman amphitheater is irony defined.

I actually enjoyed watching Salma Hayek in this movie. She was more natural than I've seen her when she's played parts in English. I also realized just how seedy people can be when they want to make a buck over someone else's distress. This poor man was willing to risk it all to support his family.
His so-called friend wouldn't give him a job and was willing to come around when he saw the consequences of denying Roberto employment; yes, people are like that every single day. It makes you sick to know the kind of society we've become.
In the end, Salma Hayek kept her integrity and no amount of money was able to sway her. I would recommend this movie.

Jul 17, 2013
  • Ellington4 rated this: 4 stars out of 5.

A very fine movie that sticks with you after it is over. It combines biting satire of the media and today's money centered society with a moving human drama. This is a hard trick to pull off, but director Alex de la Iglesia does it. Spanish comic Jose Mota is excellent in a three-dimensional role, and Salma Hayek gives the best performance I have seen her give. In her English language movies she is usually stiff and seems out of place, but here she is vibrant, touching and commanding. The movie has a similar impact to Billy Wilder's Ace In the Hole but with more of an emotional impact--and that's saying a lot.

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app07 Version jokkmokk Last updated 2015/01/22 14:24