DVD - 2013 - Spanish
Average Rating: 3.5 stars out of 5.
An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

Publisher: [United States] : Participant Media, LLC : Sony Pictures Home Entertainment [distributor], [2013]
Characteristics: 1 videodisc (118 min.) : sd., col. ; 4 3/4 in


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Jan 09, 2015

Another country who had a dictator rule with an iron hand. The corruption was terrible, people were desperate, crimes committed, and a man's strategy to get him out of power.
In analyzing this movie, every man that has come into power hasn't helped because things continue to be the same.

Dec 31, 2014
  • Nursebob rated this: 3.5 stars out of 5.

In 1988, amidst growing international pressure for social and political reforms in his country, controversial Chilean dictator Augusto Pinochet was coerced into having a national referendum where citizens were asked to vote either “Yes” to keep him in power, or “No” to end his regime. Pablo Larrain’s gripping verité-style docudrama follows the the efforts of two hitherto neutral admen working for the same agency as they each launch a series of television commercials aimed at swaying voters; René working for the “No” campaign, his boss Lucho working for the “Yes” side. Looking as if it were actually recorded using old VHS equipment, and drawing upon a wealth of archival footage, No examines the role of mass media in not only creating popular opinion but in creating the truth itself whenever necessary. While Lucho tries to portray Pinochet as a benevolent grandfather who has saved the country from Marxism, René is churning out what one critic describes as “Coca-Cola commercials” full of rainbows and happy beautiful people. But beneath the jingles and pointed mud-slinging the reality of life under a dictatorship remains clearly visible as René’s fellow filmmakers are the target of police and military harassment. An interesting slice of contemporary history with a sly little coda to remind us that although they fought on opposite sides, René and Lucho are first and foremost in the business of selling stuff.

Dec 08, 2014
  • 0cho rated this: 4.5 stars out of 5.

This is an excellent political movie, thoroughly enjoyed it. What an interesting bit of history.

Nov 09, 2014
  • Scaltro rated this: 4 stars out of 5.

amazing and informative

Jul 16, 2014
  • Quimeras rated this: 3 stars out of 5.

“No” demuestra el poder de los medios de comunicación para efectuar cambios en la política de un país. Me pareció fascinante ver cómo una campaña publicitaria logra transformar el “no”, una palabra que de por sí es negativa, en algo positivo.

Jul 09, 2014
  • beckythecat1 rated this: 4 stars out of 5.

not the best film BUT a great documentary. will hold your interest if you have a cue about recent history. should be shown in high school history classes, , and discussed.

Jul 06, 2014
  • movie20 rated this: 2.5 stars out of 5.

Interesting bit of history.
Well done.

May 28, 2014
  • Green_Bird_203 rated this: 4 stars out of 5.

Gael Garcia Bernal is a good actor. It's fascinating to watch him. He played a leading role in Love's a Bitch (Amores Perros), Bad Education (directed by Pedro Almodovar) and more.

Jan 17, 2014
  • kevfarley rated this: 4.5 stars out of 5.

A 'real-feel' for the emotional reality and political context of a dictatorship,.. but with a reassuring and up-lifting outcome. Chile really must have something working for it !

Dec 30, 2013
  • kurasawa1 rated this: 5 stars out of 5.

Good movie - thoughtful and easy to follow.

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