How to Shop in A Discounted World
Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don’t only want a deep discount, they expect it and won’t settle for anything less.
They’re lucky, then, that almost half of everything sold in America is listed at some kind of promotional price. It’s a seismic shift that has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon.
So there’s never been a better time to be a buyer, right? Perhaps. Sellers have developed their own tricks to protect profit margins amid such markdown mania?ones that include secret sales, shifting prices, and shredding perfectly good clothes.
In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. He shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA, and uncovers the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers.
Ellwood also uncovers the dark side of discounting: how organized crime steals coupons en masse and how certain boutiques limit discounts to VIPs,
Bargain Fever is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There’s never been a better time to be a buyer?at least if you know how the game works.
Random House, Inc.
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
Baker & Taylor
An investigation into bargain hunting traces the evolution of promotional pricing and sales, exploring the impact of negotiable pricing on markets, the machinations of price consultants, and the growing empowerment of consumers.
A spirited investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.