[]
[]

Bargain Fever

How to Shop in A Discounted World
Ellwood, Mark (Book - 2013 )
Average Rating: 4 stars out of 5.
Bargain Fever
Print

Item Details

Penguin Putnam
Discounts are no longer the exception, they’re the norm. But is that bargain really a bargain?

Paying full price is so passé. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don’t only want a deep discount, they expect it and won’t settle for anything less.

They’re lucky, then, that almost half of everything sold in America is listed at some kind of promotional price. It’s a seismic shift that has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon.

So there’s never been a better time to be a buyer, right? Perhaps. Sellers have developed their own tricks to protect profit margins amid such markdown mania?ones that include secret sales, shifting prices, and shredding perfectly good clothes.

In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. He shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA, and uncovers the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers.

Ellwood takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disney world of rural Pennsylvania to a town in Florida that can claim to be couponing’s spiritual capital. We meet savvy buyers trying to wring value from every cent?stalking fashion editors’ tweets to learn about sample sales or camping out overnight for a cut-price computer.

Ellwood also uncovers the dark side of discounting: how organized crime steals coupons en masse and how certain boutiques limit discounts to VIPs,
running secret sticker promotions from which the ordinary shopper is excluded.

Bargain Fever is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There’s never been a better time to be a buyer?at least if you know how the game works.



Baker & Taylor
A spirited investigation into the phenomenon of bargain hunting and the competition between buyers and sellers traces the evolution of promotional pricing and sale discounts, exploring the impact of negotiable pricing on markets, the machinations of price consultants and the growing empowerment of consumers.

Baker
& Taylor

An investigation into bargain hunting traces the evolution of promotional pricing and sales, exploring the impact of negotiable pricing on markets, the machinations of price consultants, and the growing empowerment of consumers.

Authors: Ellwood, Mark
Title: Bargain fever
how to shop in a discounted world
Publisher: New York :, Portfolio/Penguin,, 2013
Characteristics: viii, 278 pages ; 24 cm
Content Type: text
Media Type: unmediated
Carrier Type: volume
Contents: Your brain on sales
Couponmania
Purchase history
How the other half saves
"Let's make a deal" or you'll never pay retail again
Discountphobia : the mainstays of never marking down
The world on sale : bargaining at the bazaar and other stories
The future of bargain fever
ISBN: 1591845807
9781591845805
Statement of Responsibility: Mark Ellwood
Bibliography: Includes bibliographical references (pages 267-268) and index
Subject Headings: BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Consumer Behavior Consumer education Shopping
Topical Term: BUSINESS & ECONOMICS Industries Retailing
BUSINESS & ECONOMICS Consumer Behavior
Consumer education
Shopping
LCCN: 2013019045
MARC Display»

Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add a Notice

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Videos

Add a Video

There are no videos for this title yet.

Find it at SMCL

  Loading...

Powered by BiblioCommons.
Version pocillo (pocillo) Last updated 2014/08/21 13:32