Baker & Taylor A comprehensive examination of the money revolution in America since the 1950s examines the acquisition of financial power by the middle class through credit cards and mutual funds, the Age of Inflation, the 1987 crash, and the current bull market. 50,000 first printing. Tour.
Blackwell North Amer A Piece of the Action begins with the Bank of America's decision to drop credit cards on the unsuspecting citizens of Fresno, California, and the hatching, in relative obscurity, of what has become the key middle-class investing tool, the money market mutual fund. Nocera tells the true tale of great visionaries such as Charlie Merrill (founder of Merrill Lynch) and Dee Hock (creator of Visa), great innovators like Ned Johnson (who, as the untested head of Fidelity Investments, attached check-writing to money funds) and Andrew Kahr (the strange consultant who devised the cash management account and the "non-bank bank"), great investors like Peter Lynch, and great gamblers like Charles Schwab (who put together a nationwide network of storefront discount brokerages) and John Reed (whose $500 million bet pushed Citibank to the top of the credit card world).
Baker & Taylor Discusses the impact of credit cards and mutual funds on middle class personal finance, and looks at the individuals responsible for these innovations