Title rated 3.5 out of 5 stars, based on 2 ratings(2 ratings)
Book, 2004
Current format, Book, 2004, , Available .
Book, 2004
Current format, Book, 2004, , Available . Offered in 0 more formats
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
From the community