The Culting of Brands

The Culting of Brands

When Customers Become True Believers

Book - 2004
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Baker & Taylor
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.

Publisher: New York : Portfolio, 2004
ISBN: 9781591840275
1591840279
Characteristics: xix, 230 p. ; 24 cm

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