Why Most Things Fail

Why Most Things Fail

Evolution, Extinction and Economics

Book - 2005
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Random House, Inc.
With the same originality and astuteness that marked his widely praised Butterfly Economics, Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what can be done about it.

“Failure is all around us,” asserts Ormerod. For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. Ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according to the best-laid plans of business and government–and delves into the reasons for the failure of brands, entire companies, and public policies. Inspired by recent advances in evolutionary theory and biology, Ormerod illuminates the ways in which companies and policy-setting sectors of government behave much like living organisms: unless they evolve, they die. But he also makes clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents.

Why Most Things Fail is a fascinating and provocative study of a truth all too seldom acknowledged.

Baker & Taylor
Explains how companies and policy-setting government sectors behave like living organisms and why change and evolution are essential to their continued existence.

Baker
& Taylor

The author of the critically acclaimed Butterfly Economics reassesses the "Iron Law of Failure" in terms of its business and political applications, debunking conventional economic theory to explain how companies and policy-setting government sectors behave like living organisms and why change and evolution are essential to their continued existence. 17,500 first printing.

Publisher: New York : Pantheon Books, c2005
Edition: 1st American ed
ISBN: 9780375424052
0375424059
Characteristics: xi, 255 p. : ill. ; 22 cm

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