Racism, Sexism, and the Media
The Rise of Class Communication in Multicultural AmericaBook - 2003
Racial and ethnic inclusiveness has grown to be more important in the Untied States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media.
Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
This text explores the way people of color have been depicted in the popular media in the US, from the rise of mass communication to the present, focusing on the experience of Native, Black, Latino, and Asian Pacific Americans. It covers the history of racial stereotypes in American entertainment; racialism in the press, advertising, and public relations; women of color in the media (new to this edition); strategies for dealing with racially insensitive media; and the rise of "class communication." Suitable for undergraduate students of mass communication, journalism, broadcasting, film, and advertising. Annotation (c) Book News, Inc., Portland, OR (booknews.com)