L.L. Bean

L.L. Bean

The Making of An American Icon

Book - 2006
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Baker & Taylor
Looks at the history of the successful mail-order company, the challenges it faces, and its evolution since its start in 1912.

Book News
In 1912, L. (Leon) L. Bean launched his mail-order business from Freeport, Maine, with his field-tested Maine Hunting Shoe. At the request of the Harvard Business School, Gorman, the chairman, former president, and grandson of L. L. Bean, candidly chronicles the challenges faced by the famed specialty outdoor company and its evolution during four periods between 1960-2000. The book includes photos of the family and business managers, catalog offerings, and an ad with the company's "Golden Rule." Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Publisher: Boston, Mass. : Harvard Business School Press, c2006
ISBN: 9781578511839
1578511836
Characteristics: xv, 304 p., [16] p. of plates : ill. (some col.) ; 25 cm

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