Chicago Distribution Center
Hollywood and Silicon Valley have long been uncomfortable bedfellows. Out of fear of pirating and lost profits, entertainment companies have historically resisted technological changes. Conversely, high-tech companies, more concerned with technological progress, have largely ignored the needs of the entertainment industry. Nevertheless, those products that we now take for granted, such as DVDs, MP3 players, and the Internet, are all due to the synergy of technology and entertainment. The switch to digital and web formats for entertainment represents huge potential market opportunities for both Hollywood and Silicon Valley. It has opened up new possibilities for entertainment and expanded the way content is created, distributed and consumed. Consider the phenomenon of YouTube and its wildly popular user-created content, or the ability to download movies and TV shows from sites such as iTunes and watch them on your iPod or computer, anytime and anywhere. The dual forces of consumer demand and rapidly changing content distribution are combining in new ways to create changes that will strike at the very foundations of the entertainment and technology industries. Depending upon how entertainment and technology companies respond, these changes can help them prosper or put them out of business. Media companies will have to become more like technology companies; and technology companies will need to change too. Because content creation, distribution and consumption are ever more tightly linked, Hollywood will need to understand what's happening in Silicon Valley and vice versa; changes in one industry will reverberate through the other. Some companies such as AOL and Time Warner have tried and failed (at least so far) to harness these forces, while a few companies such as Disney, Intel, and Google have recently taken the initial steps. But many more companies wait, afraid to change but knowing they cannot conduct business as usual.With an insider's knowledge, researcher and consultant, Philip Meza insightfully clarifies what managers and investors in media and technology companies will need to do in order to successfully navigate today's tricky environment. Coming Attractions? Hollywood, High Tech, and the Future of Entertainment discusses the history of the key forces driving the relationship between entertainment and technology today and into the future.
This book explores the intersection of entertainment and technology, how companies have had difficulty at this intersection in the past and how they can get it right in the future.
Baker & Taylor
Looks at the future of Hollywood in the wake of rapid technological innovation, examining the potential opportunities, for both the entertainment and high-tech industries, of new digital and Web formats in terms of the creation, distribution, and consumption of entertainment products, and arguing that the two industries must work together if they are both to succeed.
Meza (business, Stanford U.) notes the uneasy relationship between the entertainment business and high technology, and how the cleverness of the consumer has changed how both do business. He finds these two industries are at best nervous partners, and how the marriage of the availability of technology and the content of mass entertainment has made both even more nervous. He examines how the three major entertainment outlets (radio, film and television) grew and changed, the impact of intellectual law and systems of licensing on deciding who is a professional and who is a thief, and the means by which everyone involved could prosper, in fortune if not in fame. He includes extended analyses of the forces shaping the future of entertainment. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)