Same Time, Same Station
Creating American Television, 1948-1961Book - 2007
Baughman (journalism and mass communication, U. of Wisconsin-Madison) examines early television broadcasting and the evolution and founding of the rules for programming that would later shape the medium. He explores the debate between two factions: NBC executives, writers, entertainers, and advertising agents who thought that TV was a cultural opportunity that should draw from theater and the performing arts, and those who thought it should be imitative of radio and film. He covers the period from 1948 to 1961, what many describe as the "golden age" of television, but which he finds to be false. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Johns Hopkins University Press
Ever wonder how American television came to be the much-derided, advertising-heavy home to reality programming, formulaic situation comedies, hapless men, and buxom, scantily clad women? Could it have been something different, focusing instead on culture, theater, and performing arts?
In Same Time, Same Station, historian James L. Baughman takes readers behind the scenes of early broadcasting, examining corporate machinations that determined the future of television. Split into two camps—those who thought TV could meet and possibly raise the expectations of wealthier, better-educated post-war consumers and those who believed success meant mimicking the products of movie houses and radio—decision makers fought a battle of ideas that peaked in the 1950s, just as TV became a central facet of daily life for most Americans.
Baughman’s engagingly written account of the brief but contentious debate shows how the inner workings and outward actions of the major networks, advertisers, producers, writers, and entertainers ultimately made TV the primary forum for entertainment and information. The tale of television's founding years reveals a series of decisions that favored commercial success over cultural aspiration.