Franchising

Franchising

Pathway to Wealth Creation

Book - 2004
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PEARSON
Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood--and potential franchisees are desperate for realistic guidance from experts who've really been there. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish. This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.

Publisher: Upper Saddle River, N.J. : Prentice Hall, 2004
ISBN: 9780130097170
0130097179
Characteristics: xviii, 234 p. : ill., charts ; 24 cm
Additional Contributors: Rosenberg, Robert
Birley, Sue

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