Mixed Media

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Book - 2009
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Taylor & Francis Publishing
Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:Similarities and differences among the ethical dilemmas faced by the mass mediaCommon ground on which to evaluate media behavior Media obligationsProfessional ethicsEthical theory and its application to the modern mediaConsiderations of truth and harmNew to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Publisher: New York : Routledge, 2009
Edition: 2nd ed
ISBN: 9780805863215
Characteristics: xv, 312 p. ; 23 cm


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