Business Storytelling for Dummies

Business Storytelling for Dummies

Book - 2014
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Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. With storytelling, you can tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
Publisher: Hoboken, New Jersey :, John Wiley & Sons,, c2014
ISBN: 9781118661215
1118661214
Characteristics: xii, 367 p. ; 24 cm
Additional Contributors: Silverman, Lori L. 1958-

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