The Innovator's Method

The Innovator's Method

Bringing the Lean Start-up Into your Organization

Book - 2014
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"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"-- Provided by publisher.
Publisher: Boston :, Harvard Business Review Press,, [2014]
ISBN: 9781625271464
1625271468
Characteristics: ix, 268 pages : illustrations ; 25 cm

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