Business Development for Dummies

Business Development for Dummies

Book - 2015
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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
Publisher: Chichester, West Sussex, John Wiley and Sons, Inc.,, 2015
Copyright Date: ©2015
ISBN: 9781118962718
Characteristics: xiv, 402 pages : illustrations ; 24 cm


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