LeBron, Inc

LeBron, Inc

The Making of A Billion-dollar Athlete

Audiobook CD - 2019
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With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. Brian Windhorst tells the story of James' journey down the path to becoming a billionaire sports icon--his successes, failures, and the lessons both have taught him along the way.
Publisher: [New York] :, Hachette Book Group,, [2019]
Edition: Unabridged
ISBN: 9781549179440
1549179446
9781549179464
1549179462
Characteristics: 5 audio discs (5 1/2 hr.) : CD audio, digital ; 4 3/4 in
digital,rdatr
optical,rdarm
audio file,rdaft
CD audio
Additional Contributors: Abell, Chris - Narrator
Alternative Title: LeBron Incorporated

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