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American Advertising Cookbooks

How Corporations Taught Us to Love Spam, Bananas, and Jell-O
Aug 28, 2019WoodneathKristie rated this title 3.5 out of 5 stars
Ever wonder how the American palate veered toward the prepackaged and processed foodscape of today? Turns out color and flavor aren't the only artificial ingredients in the mix. "American Advertising Cookbooks" takes a frank look at the cleverly-disguised consumer manipulation that craftily steered people to embrace foods and food preparation methods unheard of by earlier generations. Though it can be easy to smirk at the ridiculousness of some of the concoctions pictured, and smugly declare how far we have come from those vaguely queasy recipes of old, upon closer inspection it is easy to see how the legacy of the admakers' efforts lives on today in our plastic-food world.