Jan 27, 2020dixithanoop rated this title 3 out of 5 stars
The Business of Being, is not philosophical like the classic "Being and Nothingness", nor is it about your classic "How to Win Friends and Influence People" kind of business-self-help book, but is a perfect blend of both ideas that helps one fine-tune the personal mission at workplace, taking cues from the ideas of running a business. This is made very obvious from the fact that almost all chapters being with the line "For a moment, think of yourself as a business". Exactly, the book is about how we could treat our personal mission oriented towards a better career, happier future, career and/or financial growth etc just like how big companies and start-ups treat their company missions and visions.
The main reason I picked this book up is because I'm big fan of having personal values and plans, like a business or a firm does - for finance, growth, networking etc. So, the intrinsic idea in the book appealed to me.
The author has made it interesting to read the book by brilliantly binding two different, yet relatable stories like fine intertwined threads. The book swings between the two concepts - one of 'thinking ourselves as a business' and the other of starting a restaurant in France called La Mandarine Bleue. And there are a dozen recipes as well, really!
The book introduced me to some interesting concepts like Ikigai, the Japanese concept of having 'a reason for being', the amazing Ocean Medallion technology (which I tried so hard to find a use-case for in smart co-working industry), Google BrandLab, Naikon or the Japanese concept of 'introspection' etc.
There are a few boring zen stories in between, but many other real life inspiring stories, like that of the Holocaust survivor Victor Frankl makes up for the 'interesting quotient' of the book.
Overall, this is a decent read, where it doesn't come too hard as a pedantic self-help book, nor does it get overly philosophical at any point.