Select language, opens an overlay

Made to Stick

Why Some Ideas Survive and Others Die
Title rated 4.05 out of 5 stars, based on 138 ratings
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy…

About

Contributors

Details

Opinion

From the community

What did you think about this title?
There are no comments from the community on this title

More from the community

Community lists featuring this title

There are no community lists featuring this title

Community contributions

There are no quotations from this title